|
PSI/Tanzania
|
Program
Focus: |
HIV/AIDS, malaria, child survival |
|
Target
Regions: |
Nationwide
|
|
Target
Population: |
HIV/AIDS: commercial sex workers and their partners, mining
industry, youth, migrant workers and truck drivers;
Malaria: Mothers and children under five years of age and expectant
mothers, particularly in rural areas;
Child Survival: Parents, especially those with children under
five, particularly in peri-urban areas
|
|
| 2006 Estimated Health Impact: |
Episodes of malaria averted: 4.5 million
(explained)
Unintended pregnancies averted: 272,000
(explained)
|
|
Products:
|
Olyset long
lasting insecticide treated nets since 2006
Ngao ya Muda Mrefu longer lasting
insecticide treatment for nets since 2006
WaterGuard safe water system since 2002
Ngao and Ngao ya Maji (liquid
formula) insecticide treatments for nets since 1998
Care female condoms since 1998
Salama male condoms since 1993
|
|
Local
Collaboration: |
Local partners include the Ministry for Health and Social Welfare; Ministry for Water; Tanzanian Commission for AIDS; the National Malaria Control Program and other local agencies. |
|
Current
Donors: |
British Department for International Development (DFID)
The Federal Republic of Germany through
KfW Entwicklungsbank (the German development bank)
The Global Fund To Fight AIDS, Tuberculosis and Malaria
The Irish Embassy
Royal Netherlands Embassy
U.S. Agency for International Development |
|
| Program Began: |
1993 |
|
Project Activities and Highlights
HIV/AIDS
|
| • |
Condom Social Marketing
PSI/Tanzania aims to make Salama condoms and Care female condoms
available in more than 90% of high-risk outlets (bars, guesthouses,
etc)
and in most Tanzanian villages. More than 40 high-transmission
areas (HTAs) such as mining centers, border crossings, transit
junctions and ports are served by a
dedicated information and sales agent, who ensures that condoms
are available at high-risk outlets in these areas. |
| • |
Media & Communications
PSI/Tanzania uses mass media, training, posters, mobile
video units (MVUs) and road shows to reach both HTA and rural areas.
MVU and road show teams utilize entertaining and educational videos,
skits and contests to educate target audiences and promote responsible
behavior regarding sexuality. Approximately 400 MVU shows and 600
road shows are performed each year, reaching hundreds of thousands
of people. |
| • |
Rural Promotion
HIV prevention and education programs will begin in the Southern
corridor and establish linkages with NGOs implementing HIV activities
along
the borders. Activities will include MVUs,
soccer competitions, cultural shows, "Salama nights," pool competitions,
community meetings, training and use of community radios. |
| |
back to top |
|
Malaria
|
| • |
Malaria is the overall leading cause of death among all Tanzanians with pregnant women and children under five years of age being particularly vulnerable. Controlling malaria is critical in reducing poverty and improving the economic performance of the country. PSI/Tanzania has been one of the major players in the fight against malaria in Tanzania. PSI/Tanzania has developed a program which uses community mobilization to reach mainly rural populations with important behavior change communications. As a result of intense promotion, PSI/Tanzania’s Ngao insecticide retreatment brand is now a household name throughout the country. PSI/Tanzania has also helped the Ministry for Health and Social Welfare Services to develop a comprehensive set of communication materials to educate the Tanzanian public on new malaria treatments.
|
| |
back to top |
Child Survival
|
| • |
Safe Water
PSI/Tanzania markets WaterGuard, a household water treatment.
This simple, low-cost technology enables families to purify their drinking
water conveniently at home, regardless of whether the water was obtained
through a well, community taps or mobile water vendor. Water treatment
tablets, the solid form of the safe water solution, are sold at a
cost-recovery price of roughly one US cent and treat 20
liters of water each. Tablets are easier to transport and have a
longer
expiry than safe water solution. In 2006, PSI/Tanzania secured funding
from Irish Aid and UNICEF to promote safe water practices in low income
neighborhoods of Dar es Salaam.
|
| |
back to top |
|
General Health Communications
|
| • |
Since 1998, PSI/Tanzania has published a monthly newsletter, !Amua, which is distributed in over 1,400 secondary schools, vocational schools and community youth centers. Copies are also distributed through local NGOs implementing adolescent reproductive health programs. !Amua's monthly circulation is 120,000 copies. Each month !Amua highlights health issues and presents factual reporting, questions and answers, letters and testimonials from young people, as well as, games and contests concerning health topics. PSI/Tanzania also publishes its own corporate brochure and annual activity report. |
| |
back to top |
|
Future Plans
|
| • |
PSI/Tanzania plans to strengthen its presence in the rural areas
of the country where commercial sector products are inaccessible.
PSI will strengthen collaboration
with the private sector and has already outsourced its product
distribution to Nufaika, one of the largest distributors of fast
moving consumer goods and hygiene products in Tanzania. PSI/Tanzania
will focus its role as a facilitator between private, public and
NGO sectors to improve the health status of low income Tanzanians
in urban and rural areas. |
| • |
In the second quarter of 2007, PSI/Tanzania will begin promoting
oral contraceptives to couples who are planning the size of
their family. The launch of the product will go hand in hand with
mass communication awareness campaigns which will feature culturally
appropriate messages to raise awareness and promote the new product. |
|
 |
Health Impact |
| In 2007, PSI/Tanzania estimates that its programs resulted in over 1.3 million DALYs saved. |
 |
Highly visible billboards are one method
PSI/Tanzania uses to promote the health benefits of its
products.
|
|
Publications |
• Fact Sheet: PSI/Tanzania
• PDF 260K
The Ultimate Stamp of Approval: Postal Campaigns Deliver AIDS
Information Beyond Mass Media
• PDF 284K
Disinfecting Water, Saving Lives: Point-of-Use Safe Water
Products Prevent Diarrhea and Improve Family Health
• PDF 135K
PSI in the News highlights PSI's worldwide coverage
• PDF 138K
Africa Malaria Day
• Search PSI's
research for studies on Tanzania
|
Latest News |
• The Citizen reports on PSI/Tanzania's launch of condom vending machines. Read the article.
• Insecticide-treated mosquito net breaks
world record in Tanzania.
• Contact Info
|
|
