PSI

PSI’s Mission

The mission of PSI is to measurably improve the health of poor and vulnerable people in the developing world, principally through social marketing of family planning and health products and services, and health communications. Social marketing engages private sector resources and uses private sector techniques to encourage healthy behavior and make markets work for the poor.

Core Values

• The power of markets and market mechanisms to contribute to sustained improvements in the lives of the poor
• Results and a strong focus on measurement
• Speed and efficiency, with a predisposition to action and an aversion to bureaucracy
• Decentralization, empowering our staff at the local level and a long-term commitment to the people we serve

PSI and the Millennium Development Goals