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What sets PSI apart from other social marketing organizations?
| PSI is run like a business. |
| Unlike many traditional public health programs,we use commercial
marketing techniques. A visitor to a PSI project finds staff who
are studying sales trends or meeting with advertising agencies to
review proofs of the latest ads. These professionals use their private
sector know-how to reach people in need at the lowest per capita
cost. |
| PSI involves private sector partners. |
| PSI uses the dynamism and resources of the private sector to achieve
social goals. By giving wholesalers, retailers, and distributors
reasonable profit margins, PSI enlists the support of hundreds of
thousands of private merchants. In Pakistan, for example, PSI/SMP
products are available at over 30,000 commercial outlets, while
over 11,000 private sector health providers participate in PSI/SMP
’s Green Star Network of health clinics and pharmacies. |
| PSI’s focus is highly practical. |
| PSI does not invest its efforts solely in research or international
conferences on public health—we do concrete programming on the ground,
to help alleviate health problems directly. Over 90% of our annual
budget is allocated to programs. PSI’s focus on implementation means
fewer children die from diarrhea or malaria, because they have access
to ORS and ITNs; more couples can avoid unwanted pregnancies, because
they learn about family planning and can afford the high-quality
contraceptives that we help make readily accessible; and fewer people
get HIV/AIDS or other sexually transmitted diseases, because they
can understand our television and radio ads and buy our reliable,inexpensive
condoms. |
| PSI’s management is results-oriented. |
| Like any private sector company, PSI manages by results and holds
staff accountable for results. Sales of each of PSI’s more than
220 brands are tracked monthly. Sales trends are an important indicator
of potential health impact. Staff members are also responsible for
the achievement of other important objectives,such as increasing
sales to at-risk groups, product assessments in quality of care,
and clients’ increased knowledge about health. |
| PSI’s decision-making is decentralized. |
| PSI empowers its staff in the field to make program decisions,
granting them an uncommon level of authority. PSI allows those closest
to the action and local setting to make decisions that result in
effective, adaptive in-country programs. |
| PSI people have wide-ranging experience. |
| Before joining PSI, they have marketed soft drinks, toothpaste,
and cosmetics. They have sold pharmaceutical products, worked for
advertising agencies, produced television shows, and worked as management
consultants. But all our staff members have one thing in common:
they bring high energy, creativity, and a bold entrepreneurial approach
to their work. |
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• PSI
Board of Directors
• Senior
Staff
• Country
Managers
• Our
People
• PSI's Private Sector Approach
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PSI works to improve the health and quality of life
of low-income people around the world, including these
Tanzanian children.
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