AIDSMark was a global initiative funded by the U.S. Agency for International Development (USAID), managed by Population Services International (PSI) and six international partners: DKT, FHI, IPPF, ICRW, MSH and PATH. The goal was to mitigate the global impact of the HIV epidemic through social marketing of HIV prevention products and services. AIDSMark provided technical assistance and funding opportunities for HIV interventions in 58 countries from 1997 to 2007.

• Start new HIV prevention programs in 9 countries;
• Integrate HIV prevention services and products into existing programs (e.g. female condoms and lubricant);
• Scale-up social marketing programs to reach greater proportions of vulnerable communities;
• Build local capacity to design,manage, and evaluate state-of-the-art social marketing interventions for HIV prevention.