PSI

PSI established PROMACO in 1991. Its programs target mobile populations, commercial sex workers and women.

Health Areas

HIV, Reproductive Health

Health Impact

PROMACO estimates that in 2010, its products and services helped avert:

• 22,663 HIV & TB DALYs1
• 39,955 Reproductive Health DALYs
1. 1. Source: The DALY (Disability-Adjusted Life Year) is a widely-used, credible metric that was first developed by the World Bank and is now routinely relied upon in the public health community.

Health Interventions

• Male Condom
• Female Condom

Improving Health in Burkina Faso

HIV

PROMACO uses peer education and condom distribution to reach truckers at truck stops, gold miners at mine locations and commercial sex workers that follow both groups. In 2006, PROMACO ran a nationwide mass media campaigns focusing on better risk perception among groups engaged in high risk sexual behavior: multi-partnering and inconsistent condom use.

PROMACO has been using targeted research to better identify the barriers to healthier sexual behavior. As a result, campaigns have been developed and aired nationwide on themes including: there is no cure for AIDS, engaging in high risk is stressful, and one’s appearance does not indicate one’s HIV status.

Target Populations

Miners, commercial sex workers, market women, and general population