FoQus for Qualitative Segmentation

JAMAICA (2011): Study of Female Sex Workers, Client Types and Risk Behavior in the Sex Work Industry in Jamaica

publication | 04.02.11

JAMAICA (2011): Study of Female Sex Workers, Client Types and Risk Behavior in the Sex Work Industry in Jamaica | 04.02.11

Commercial Sex Workers not only suffer from a high HIV prevalence rate but an unfavourable environment. Despite having knowledge of preventive measures, and being given free condoms by the National HIV/STI programme, these practices are not being applied consistently. Female sex workers (FSWs) typically meet strong discrimination and lack affordable and accessible health care which further exacerbates their marginalization. Exploitation at the hands of employers, clients and drug and alcohol use also increase the vulnerability of this group.


Related content by category
Country: Latin America & Caribbean
Health Areas: HIV
Type: Qualitative Research Sum. (FoQus)
FoQus Type: FoQus for Qualitative Segmentation
Behavior Type: Consistent Condom Use, HIV

Tanzania (2010): Identifying Drivers of Use of Oral Contraceptives among Women in Dar es Salaam, Tanzania

publication | 04.02.10

Tanzania (2010): Identifying Drivers of Use of Oral Contraceptives among Women in Dar es Salaam, Tanzania | 04.02.10

Designing an appropriate model that promotes use of family planning requires familiarity with the target audience and the context in which behavior change takes place. PSI/Tanzania and T-MARC sought to gain an in-depth understanding of the use and perceptions towards Familia and Flexi-P oral contraceptives (OCs) among women of reproductive age (WRA). This FoQus study explored factors that motivate or prevent WRA from using OCs.


Related content by category
Country: Africa - Eastern, Tanzania
Health Areas: Reproductive Health
Type: Qualitative Research Sum. (FoQus)
FoQus Type: FoQus for Qualitative Segmentation
Behavior Type: Reproductive Health

Tanzania (2009): Exploring Multiple Concurrent Partnerships in Tanzania

publication | 04.02.09

Tanzania (2009): Exploring Multiple Concurrent Partnerships in Tanzania | 04.02.09

PSI/Tanzania sought to gain an in-depth understanding of multiple and concurrent sexual relationships among males and females aged 25-45 years. Two rounds of TRaC HIV studies had been conducted among youth 15 – 24 in Tanzania; however these TRaC studies, as targeted to a different audience (youth), could not give required information on what motivates men and women aged 25 – 45 to engage in risk behaviors, nor the factors of opportunity, ability, and motivation (OAM) related to partner reduction and condom use among this group.


Related content by category
Country: Africa - Eastern, Tanzania
Health Areas: HIV
Type: Qualitative Research Sum. (FoQus)
FoQus Type: FoQus for Qualitative Segmentation
Behavior Type: HIV

El Salvador (2010): Planificación Familiar y Posicionamiento del DIU

publication | 12.12.10

El Salvador (2010): Planificación Familiar y Posicionamiento del DIU | 12.12.10

El objectivo de este estudio es identificar cuáles son las barreras y las motivaciones que los proveedores de salud manejan con respecto al DIU como método anticonceptivo. Esta información se capitalizará para lograr posicionar este método como la opción de planificación familiar más recomendada y aplicada por los proveedores de salud reproductiva a mujeres sexualmente activas de 15 a 44 años de edad, haciendo énfasis en aquellas ubicadas en el rango de 15 a 24 años.


Related content by category
Country: El Salvador, Latin America & Caribbean
Health Areas: Reproductive Health
Type: Qualitative Research Sum. (FoQus)
FoQus Type: FoQus for Qualitative Segmentation
Behavior Type: Reproductive Health

PAPUA NEW GUINEA (2009): Development of Communications to Support Delivery of ACT/RDTs/LLINs for Global Fund Round 8

publication | 08.11.09

PAPUA NEW GUINEA (2009): Development of Communications to Support Delivery of ACT/RDTs/LLINs for Global Fund Round 8 | 08.11.09

PSI/Papua New Guinea planned to introduce artemisinin-based combination therapies (ACT) to its product line to treat malaria, while promoting complementary malaria control strategies like long-lasting insecticide-treated nets (LLIN) and rapid diagnostic tests (RDT). This FoQus study determined barriers to LLIN and ACT use, including discomfort when using nets and greater trust in traditional treatment methods. PSI/PNG used this information to create effective messages to promote malaria control and treatment.


Related content by category
Country: Papua New Guinea, Asia / Pacific
Health Areas: Malaria
Type: Qualitative Research Sum. (FoQus)
FoQus Type: FoQus for Qualitative Segmentation
Behavior Type: Malaria Prevention

"Money make the nookie go ‘round": Young women and sexual relationships in two locations in Trinidad

publication | 08.11.07

"Money make the nookie go ‘round": Young women and sexual relationships in two locations in Trinidad | 08.11.07

This qualitative study uses the participatory ethnographic evaluation and research (PEER) methodology to learn about young women engaged in transactional sexual relationships. Transactional sex is a lifestyle among women who are invested in their images and want to live glamorous lives. But elevated risk of HIV/STI infection is a serious concern if women have multiple partners and do not use condoms consistently. The findings from this research allowed programmers to identify openings for disseminating health messages to young women.


Related content by category
Country: Caribbean, Latin America & Caribbean
Health Areas: HIV
Type: Qualitative Research Sum. (FoQus)
FoQus Type: FoQus for Qualitative Segmentation
Behavior Type: HIV

Drivers and Barriers of IUD Use among Women in Myanmar

publication | 05.26.11

Drivers and Barriers of IUD Use among Women in Myanmar | 05.26.11

PSI/Myanmar sought to better understand the drivers and barriers for women 15-49 to use IUDs for long-term family planning. No quantitative segmentation (TRaC) study had been conducted with these groups, so this FoQus provided information on opportunity, ability, and motivations for using IUDs, and helped programmers create messages to overcome barriers to IUD insertion.


Related content by category
Country: Myanmar, Asia / Pacific
Health Areas: Reproductive Health
FoQus Type: FoQus for Qualitative Segmentation
Behavior Type: IUDs, Long-Term Methods

Drivers and Barriers for Seeking Reproductive Health Services among Women in South Africa

publication | 12.06.10

Drivers and Barriers for Seeking Reproductive Health Services among Women in South Africa | 12.06.10

Dashboard (99.17 KB)

Study Design (218.47 KB)

This FoQus for Qualitative Segmentation study explores reproductive health behaviours among young women 18-24 in Johannesburg and Guateng, South Africa. No TRaC study has been conducted with this target group on family planning issues and little is known about what motivates young women to seek reproductive health services, or about their opportunity, and ability and motivation to avoid unwanted pregnancy.


Related content by category
Country: South Africa, Africa - Southern
Health Areas: Reproductive Health
Type: Qualitative Research Sum. (FoQus)
FoQus Type: FoQus for Qualitative Segmentation
Behavior Type: Reproductive Health

Drivers and Barriers for Water Treatment and Hygiene in Somaliland

publication | 12.06.10

Drivers and Barriers for Water Treatment and Hygiene in Somaliland | 12.06.10

In 2009, PSI/Somaliland conducted this FoQus for Qualitative Segmentation study to determine the motivations for caregivers to treat their water and encourage handwashing among their children under five. Because the Somaliland platform was relatively new, little was known about target audience members or their opportunity, ability, and motivation to engage in hygiene practices. This Qualitative Segmentation study was ideal to help PSI/Somaliland develop ideas for creating more effective social marketing activities.


Related content by category
Country: Africa - Eastern, Somaliland
Health Areas: Child Survival, Diarrheal Disease
Type: Qualitative Research Sum. (FoQus)
FoQus Type: FoQus for Qualitative Segmentation
Behavior Type: Hand-Washing, POU Water Treatment

Condom Use among Transgendered and MSM Populations in Nicaragua

publication | 12.06.10

Condom Use among Transgendered and MSM Populations in Nicaragua | 12.06.10

Trans and bisexual populations are hidden in Nicaragua, and thus little is known about their sexual behaviors and HIV/AIDS prevention practices. Because there is a large amount of stigma attached to transgender and bisexual lifestyles, condom use and health service use is less prominent in these populations. This Segmentation study revealed information that will allow PASMO/Nicaragua to create better outreach and communications opportunities for transgender and bisexual men to reduce their risk for HIV/AIDS.


Related content by category
Country: Nicaragua, Latin America & Caribbean
Health Areas: HIV
Type: Qualitative Research Sum. (FoQus)
FoQus Type: FoQus for Qualitative Segmentation
Behavior Type: Consistent Condom Use

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