FoQus for Sales & Distribution

Motivations for Stocking Protector Plus Condoms Among Bottle Store Retailers in Zimbabwe

publication | 12.06.10

Motivations for Stocking Protector Plus Condoms Among Bottle Store Retailers in Zimbabwe | 12.06.10

This FoQus for Sales & Distribution study is the first of its kind, designed to determine why and how retailers decide to stock Protector Plus condoms or not. Profit margins, high demand, and consideration for customers in the community are key motivators for retailers. Their customers perceive Protector Plus to be a high-quality and popular brand, and retailers generally stock them to keep customers happy and to increase profits.


Related content by category
Country: Zimbabwe, Africa - Southern
Health Areas: HIV
Type: Qualitative Research Sum. (FoQus)
FoQus Type: FoQus for Sales & Distribution
Behavior Type: Consistent Condom Use

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