PSI

PSI established Association Centrafricain pour le Marketing Social (Central African Social Marketing Association, ACAMS) in 1991. Its programs target urban youth and other high-risk groups and rural populations.

Health Areas

HIV, Malaria, Reproductive Health

Health Impact

ACAMS estimates that in 2010, its products and services helped avert:

• 8,197 HIV & TB DALYs1
• 9,197 Reproductive Health DALYs
• 193,518 Malaria Control DALYs
1. 1. Source: The DALY (Disability-Adjusted Life Year) is a widely-used, credible metric that was first developed by the World Bank and is now routinely relied upon in the public health community.

Health Interventions

• Male Condom

Improving Health in Africa - Western and Central

HIV

ACAMS works with UNFPA on a youth outreach program under the brand 100% Jeune. The program is the first inter-country, interagency collaboration of its type, where the CAR and Cameroon work together to establish 12 annual themes of interest to youth in the two countries, and publish and distribute a monthly French language magazine.

An integrated mass-media campaign, entitled "Pincez Deroulez" or "Pinch it and Unroll" was launched to educate the general population on correct condom use and to promote the sharing of this knowledge as a civic responsibility. The campaign includes broadcast and print media as well as the training of local associations to conduct correct use demonstrations.

Target Populations

Urban youth; rural populations; urban high-risk groups