Vice President, Corporate Marketing, Communications and Advocacy
Kate Roberts is the Founder and Director of YouthAIDS and Five & Alive, two marketing programs implemented by Population Services International (PSI), where she is the VicePresident, Corporate Marketing, Communications and Advocacy. YouthAIDS is a global education and prevention initiative of PSI that stops the spread of HIV/AIDS with life-saving messages, products, services and care through the use of media, pop culture, music, theatre and sport among youth. In 2002, YouthAIDS partnered with MTV to produce the "Staying Alive" concert, a $3 million production broadcast worldwide and featured on all major news channels. Other noted productions include an innovative, celebrity-driven cause-related marketing campaign—Hear No Evil, See No Evil, Speak No Evil—through a partnership with ALDO Shoes and four award-winning documentaries aired on VH1, The Discovery Channel and National Geographic aimed at raising awareness about the global HIV/AIDS crisis as they follow YouthAIDS Global Ambassador Ashley Judd through the most afflicted areas of Africa, Central America and India.
Roberts has been featured in The Washington Post, named “Power Player of the Week” by Fox News, one of the Vogue 100 women, and celebrated on “CNN Heroes.” Kate has also been given the honor of speaking at the Aspen Ideas Festival, Google, Columbia University, Harvard Business School, and awarded “Young Global Leader 2007” by The World Economic Forum in Davos, where she serves on the Global Health Advisory Board. Roberts has also launched Five & Alive, a marketing initiative aimed at raising funds and awareness for PSI’s child survival programs. By enlisting the help of Unilever, Five & Alive strives to protect the lives of children five and under from preventable diseases.
Most recently, Roberts co-founded and serves on the Board of the Global India Fund and is directing a partnership with The Nike Foundation to scale up efforts to spread the Girl Effect message dedicated to economically empowering adolescent girls around the globe to lead safe, healthy, and well-educated lives.