PSI/PASMO Belize was founded in 1999 to work in HIV/AIDS prevention using a social marketing approach. Located in Belize City with operations throughout the country, PSI/PASMO Belize uses targeted research and innovative social marketing strategies in the areas of BCC and product sales to prevent the spread of HIV/AIDS and foster sexual and reproductive health in communities throughout Belize. PSI/PASMO Belize strives to direct its resources where they are most needed by locating at-risk and vulnerable populations and developing tailored strategies to reach each respective group.
People We Serve
PASMO estimates that in 2015, its products and services helped avert 2,022 DALYs in Belize, including, by health area:
- 1,942 HIV DALYs
- 75 FP DALYs
- 5 NCD DALYs
PASMO’s family planning programs also provided 2,062 couple-years of protection.
PSI/PASMO Belize distributes Vive condoms and lubricants to distributors and points of sale, with a focus on targeting at-risk and vulnerable populations such as sex workers, clients of female sex workers, males at risk (MAR), including men who have sex with men (MSM), and youth at risk (YAR), at such locations as local bars, brothels and motels. PSI/PASMO Belize also promotes condoms generally through the “Got it? Get it!” campaign, which promotes the social norm of consistent condom use and accessibility, while promoting a safe and friendly environment wherever the logo exists. PSI/PASMO Belize conducts behavior change communication (BCC) activities with at-risk populations including FSWs, clients of FSWs, MAR, MSM, and the Garifuna, an ethnic group located in Southern Belize. Additionally, PSI/PASMO Belize conducts BCC programs targeting local youth, in partnership with local NGOs and faith-based organizations (FBOs). PSI/PASMO Belize provides local NGOs, hospitals, and the Ministry of Health with training to reduce stigma and discrimination in Voluntary Counseling and Testing (VCT).
- National HIV/AIDS Commission
- Ministry of Health
- UN Themed Agencies (UNFPA, UNAIDS, UNAIDS)
- PASCA – USAID funded project
- CAPACITY – USAID funded project
- Belize Family Life Association (BFLA) – local IPPF affiliate
- Productive Organisation for Women in Action (POWA)
- Women’s Issues Network (WIN)
- National Advocacy Working Group (NAWG)
- Belize Red Cross
- Peace Corps
- HIV/AIDS Alliance (AAA)
- The Effectiveness of the USAID Combination Prevention Program for Preventing the Spread of HIV Among Key Populations in Central America
PSI/PASMO recently published four peer-reviewed articles on the effectiveness and innovation of the USAID Combination Prevention Program for HIV in Central America.
- Integrating HIV prevention and family planning for a better future
Launched in 2010 by PSI's Central American affiliate, PASMO, the Combination Prevention Program for HIV offers an integrated approach to prevention that combines testing and counseling, condom promotion and distribution, and family planning, as well as other services to promote an improved well-being.
- Effectiveness of Behavior Change Communications for Reducing Transmission Risks Among People Living with HIV in 6 Countries in Central America
This first region-wide study aims to estimate prevalence of HIV-related risks (sexual behavior, HIV disclosure, number of sex partners, violence) and factors associated with these risks as well as evaluate a behavior change communications program targeted to PLHIV in 6 countries in Central America. After 2 years, the program achieved moderate coverage, with 21% of the sample reporting exposure to interpersonal communications (IPC) and 52% to mass media program components.
- Use of a Unique Identifier Code System to Track Key Populations Reached Under a Combination Prevention Program in Six Countries of Central America
In 2010, the Pan American Social Marketing Organization (PASMO) began implementing a USAID-funded Central American Combination Prevention Program for HIV, targeting key populations at higher risk that are often hidden, marginalized, and mobile. This presentation discusses that program
- Quality of Care to Key Populations by Private Health Service Providers in Central America
Vulnerable populations in Central America face significant barriers in accessing quality health services. This evaluation aims assess the quality of care offered to key populations by private health services providers, compare quality of care provided to key populations versus the general population, and identify gaps in service effectiveness and access.
- Reducing On-Going Transmission Risks Among People Living with HIV in Central America
This presentation was created for 2014 International AIDS Conference in Melbourne, Australia.
- Evaluating the Impact of Combination Prevention on Increasing Condom Use Among Female Sex Workers in Central America
Since no single prevention strategy will be sufficient for controlling the HIV pandemic, the Pan-American Social Marketing Organization (PASMO) began implementing a Combination Prevention Program for HIV with partners in 2011 across six Central American countries. The program links behavioral, biomedical and complementary services for a range of key populations including FSWs.
- 2012 Mid Year Region and Country Dashboards, Latin America and the Caribbean
Mid-year Latin America and the Caribbean region and country impact dashboards for 2012
- Multiple Partnerships and Risk for HIV among the Garifuna Minority Population in Belize
Belize has the highest rates of HIV infection in Central America and is experiencing a generalized epidemic. The Garífuna, a minority ethnic population, is at risk for HIV. This study uses survey data from Garífuna men and women to examine the frequency of multiple partnerships as well as sociodemographic characteristics and behavioral constructs correlated with having multiple partners.
- 2011 Region and Country Dashboards, Latin America and the Caribbean
Latin America and the Caribbean region and country impact dashboards for 2011