PASMO/Panama began its operations in 2003 focusing their efforts on sexual health with an emphasis on preventing HIV and sexually transmitted infections, improving the availability of and access to products that promote health, and promoting healthy behaviors through the tools of social marketing.
After 11 years of PASMO in Panama, we expanded our operations with three commercial distributors who are responsible for the development and sale of our social marketing product around the country. Also we work with five NGOs around the country who are implementing our USAID Combination Prevention Program.
Our team has likewise expanded to 12 collaborators and we are well known throughout Panama.
This program is directed at men who have sex with men, female sex workers, transsexual population, clients of sex workers-including mobile populations such as transport drivers, and uniformed service members, persons living with HIV, and native populations.
Message integration utilizes the ABC method-abstinence, be faithful to your partner, and correctly and consistently use condoms-where abstinence is the only method 100% effective in preventing the spread of HIV and STIs. The reduction of partners and correct usage of condoms are promoted as behaviors indispensable for the reduction of the risk of infections. The program also includes empowerment for the respect of human rights and reduction of social stigmas and discrimination.
PASMO Panama confirms its mission to improve the availability and access to condoms and water based lubricants through the marketing and sale of the brand VIVE. The greatest focus is in the zones of commercial sex work, and in areas with high risk populations.
As products for mass consumption, VIVE condoms and lubricants are found in traditional commercial outlets like supermarkets, convenience stores, and pharmacies. Additionally, items are for sale in bars, discos, motels, hotels, and night clubs as these areas are considered to have traffic from high risk populations. PASMO’s VIVE brand is top in the mind of Panamanian consumers.
- U.S. Agency for International Development
- Operations in Panama are principally paid for by the profit of the sales of VIVE products (condoms and lubricants)
- Nacional HIV/AIDS Program
- APLAFA ( IPPF Partner)
- Well known local NGOs as:
- Grupo Genesis Panamá Positivo
- Asociación de Hombres y Mujeres Nuevos de Panamá
- Viviendo Positivamente
- “Mamá Segura” Delivery Kits Summary
Socios públicos y privados reciben donación de kits “Mamá Segura” para prevenir la transmisión del virus del Zika en mujeres embarazadas Centroamericanas.
Public and private partners have donated "Mamá Segura" kits to prevent transmission of the Zika virus in pregnant women in Central America.
- “The ART of Synergy”: Qualitative Study on Barriers to HIV Treatment Adherence among PLWH in Central America
This presentation includes the results from a qualitative study on barriers to HIV treatment adherence among men who have sex with men.
- “Sometimes We Take a Vacation”: Qualitative Study on Barriers to HIV Treatment Adherence Among PLWH in Central America
In 2012, PASMO conducted formative research to explore barriers and strategies people living with HIV (PLWH) use to achieve antiretroviral therapy (ART) adherence.
- The Effectiveness of the USAID Combination Prevention Program for Preventing the Spread of HIV Among Key Populations in Central America
PSI/PASMO recently published four peer-reviewed articles on the effectiveness and innovation of the USAID Combination Prevention Program for HIV in Central America.
- Cyber-Educators In Latin America
In Latin America, PASMO has employed cyber-educators to reach young MSM with HIV prevention information through online chat rooms. Check out this video explaining their approach.
- Integrating HIV prevention and family planning for a better future
Launched in 2010 by PSI's Central American affiliate, PASMO, the Combination Prevention Program for HIV offers an integrated approach to prevention that combines testing and counseling, condom promotion and distribution, and family planning, as well as other services to promote an improved well-being.
- Effectiveness of Behavior Change Communications for Reducing Transmission Risks Among People Living with HIV in 6 Countries in Central America
This first region-wide study aims to estimate prevalence of HIV-related risks (sexual behavior, HIV disclosure, number of sex partners, violence) and factors associated with these risks as well as evaluate a behavior change communications program targeted to PLHIV in 6 countries in Central America. After 2 years, the program achieved moderate coverage, with 21% of the sample reporting exposure to interpersonal communications (IPC) and 52% to mass media program components.
- Use of a Unique Identifier Code System to Track Key Populations Reached Under a Combination Prevention Program in Six Countries of Central America
In 2010, the Pan American Social Marketing Organization (PASMO) began implementing a USAID-funded Central American Combination Prevention Program for HIV, targeting key populations at higher risk that are often hidden, marginalized, and mobile. This presentation discusses that program
- Can a Combination Prevention Strategy Reduce HIV Risks for MSM in Central America?
Men who have sex with men (MSM) are one of the most affected key populations in Central America, with HIV prevalence ranging from 7.5 to 11.1 percent. This presentation discusses an evaluation which aimed to assess population-level coverage of specific and combined intervention components among MSM and to determine whether program exposure to any or a combination of components was associated with HIV risk reduction behaviors in this populations.
- Social Vulnerability and HIV Risk Behaviors among Men Who Have Sex With Men and Transgender Women in Central America
This presentation looks at how in Central America's concentrated epidemic, the highest prevalence is found in specific groups, including men who have sex with men (MSM) and transgender women (TGW). Sexual behaviors combined with social vulnerability, increase MSM and TGW's risk of HIV. Social vulnerability (including homophobia, isolation, and stigma) is negatively associated with access to condoms, lubricant and HIV testing.