The United States faces off against Japan this Sunday in the long awaited final round of the FIFA Women’s World Cup. With both teams ranked in the top four before heading into the tournament, there’s no telling which country will walk away victorious. The only sure winner this weekend will be a team of players who will never actually step onto the pitch: #GirlsCan.
#GirlsCan is a social media campaign dreamed up by Lauren Himiak, a Communications Manager at Women Deliver, and supported by UNICEF, Right to Play, GAIN and One Goal. When the FIFA Women’s World Cup kicked off in Canada on June 6, Women Deliver brought together their team of like-minded organizations to launch #GirlsCan, a campaign to raise awareness of how sports can positively influence girls’ lives and improve their overall health and well-being. The campaign also coincided with the Girl Power in Play Symposium organized in June by the same group of partners, which focused on a girl’s right to play sports as well as related issues in health, education, nutrition, life-skills and gender empowerment.