Handwashing with soap at key times has been shown to decrease the incidence of diarrhea in the general population by 48 percent, making it the most cost-effective of all major disease control interventions. Even though studies suggest that soap is typically available in the households of countries where we work, handwashing with soap is not a common practice.
We use formative research to understand the most important factors that influence adoption of handwashing with soap behaviors. We leverage this consumer insight to develop marketing strategies that include dissemination of key messages through a variety of communication channels, such as mass media campaigns, schools, community-level events and interpersonal communications.
- Lifebuoy Tree of Life
Watch the story of Utari and her strange affection for a tree. This video, produced by Lifebuoy is a story of a mother's love, longing and loss.
- Lifebuoy Way of Life: Towards Universal Handwashing with Soap – Social Mission Report 2010-2012
Lifebuoy's 2010-2012 social mission report about how the brand helps reduce the incidence of diarrheal disease and acute respiratory infections in children under five years old.
- Inspiring Sustainable Living: Expert Insight into Consumer Behavior & Unilever’s Five Levers of Change
Overview of Unilever's model for effective behavior change.
- PSI’s Water, Sanitation and Hygiene Programs
PSI’s mission in water, sanitation, and hygiene (WASH) is to improve the health of low-income households in the developing world through increased access to and use of WASH products and services, such as household water treatment, latrines and soap.