Handwashing with soap at key times has been shown to decrease the incidence of diarrhea in the general population by 48 percent, making it the most cost-effective of all major disease control interventions. Even though studies suggest that soap is typically available in the households of countries where we work, handwashing with soap is not a common practice.
We use formative research to understand the most important factors that influence adoption of handwashing with soap behaviors. We leverage this consumer insight to develop marketing strategies that include dissemination of key messages through a variety of communication channels, such as mass media campaigns, schools, community-level events and interpersonal communications.
- 2016 Rural Sanitation and Hygiene Behavioral Study Vietnam
In December 2016, PSI Vietnam conducted a behavioral study among 1,200 rural households in Tien Giang and Dong Thap provinces to assess PSI’s sanitation social marketing program progress and to inform future improvements in coverage and sanitation as well as hygiene behaviors. This study highlights the continuing need for improved sanitation and hand-washing with soap practices among rural families in Vietnam, and identified factors that need to be addressed in order to improve sanitation and hand-washing practices.
- PSI Vietnam: Social Marketing for Improved Water, Sanitation, and Hygiene
To address unsafe water, poor hygiene and limited sanitation in rural communities, PSI Vietnam launched a market based sanitation initiative in rural areas of the Mekong Delta and Central Highlands.
- Menstrual Hygiene Management: A Review of the Evidence
This review on menstrual hygiene management (MHM) discusses the range of menstrual hygiene products, strategies for delivering interventions, and the benefits of appropriate MHM for young women and their communities.
- Lifebuoy Tree of Life
Watch the story of Utari and her strange affection for a tree. This video, produced by Lifebuoy is a story of a mother's love, longing and loss.
- Lifebuoy Way of Life: Towards Universal Handwashing with Soap – Social Mission Report 2010-2012
Lifebuoy's 2010-2012 social mission report about how the brand helps reduce the incidence of diarrheal disease and acute respiratory infections in children under five years old.
- Inspiring Sustainable Living: Expert Insight into Consumer Behavior & Unilever’s Five Levers of Change
Overview of Unilever's model for effective behavior change.
- PSI’s Water, Sanitation and Hygiene Programs
PSI’s mission in water, sanitation, and hygiene (WASH) is to improve the health of low-income households in the developing world through increased access to and use of WASH products and services, such as household water treatment, latrines and soap.