In 2001, PSI/Madagascar launched its flagship franchised network of private clinics branded Top Réseau with the support of the Bill & Melinda Gates Foundation. The project aimed to improve reproductive health behaviors among sexually active youth and high-risk groups through quality case management of sexually transmitted infections (STIs) and through promotion of consistent condom use. In 2006, Top Réseau started offering voluntary HIV counseling and testing (HCT) services, and between 2008 and 2012 received more than 47,000 HCT clients.
In 2011, the Top Réseau brand was repositioned and the network evolved to a largely integrated services franchise including:
- Family planning (short- and long-term methods)
- Sexually transmitted infections (STIs) case management
- Adolescent reproductive health
- Voluntary counseling and testing for HIV
- Integrated management of childhood illnesses
Although Madagascar is one of few African countries to show a decline in the under-five mortality rate in recent years, that figure remains high. In every 1,000 live births, 72 children will die before their fifth birthday (DHS 2009). Malaria, diarrheal diseases and respiratory infections claim the most lives, while chronic malnutrition affects large swathes of Madagascar’s population leaving 50% of children stunted (DHS 2009).
By recently expanding the coverage of its interventions to the four main childhood diseases that are considered part of the integrated management of childhood illnesses (IMCI) package, namely pneumonia, diarrhea, malaria and nutrition, PSI/Madagascar is working to improve the health of vulnerable Malagasy children under 5. PSI/Madagascar’s child survival program aims to increase the availability and use of proven lifesaving interventions that improve the health and nutrition status of children under 5.
PSI/Madagascar is an important partner in the implementation of malaria control programs in Madagascar. With support from the President’s Malaria Initiative (PMI), the Global Fund to Fight Aids, Tuberculosis and Malaria (GFTAM) and UNICEF, PSI/Madagascar largely contributes to reducing malaria-related mortality in the general population. Free distribution of more than 1.6 million nets in 2009 and more than 5.5 million nets in 2010 led to a significant increase in net use and ownership and to a decrease in malaria-related mortality in the country. According to results from the 2011 Malaria Indicator Survey (MIS), 94% of the population living in endemic zones owned at least one long-lasting insecticide-treated net (LLIN). The malaria-related mortality decreased from 11.5% to 6.8% between 2008 and 2011 (MIS 2011).
The recent 2012 LLIN mass campaign allowed coverage and protection for more than 5 million people through the distribution of more than 2.1 million treated bed nets in 31 districts of the East Coast.
In order to achieve the National Malaria Control Strategy‘s mission, which is "to accelerate progress towards malaria elimination", PSI/Madagascar also socially markets mosquito nets that are distributed at a highly subsidized price by community health workers (CHWs) and by commercial retailers.
Besides, with support from the GFTAM and in collaboration with the Ministry of Health and other malaria partners, PSI/Madagascar contributes to improving access to quality ACTs (Artemisin-Based Combination Therapy) for children under five. Prepackaged ACTs are distributed at a small fee by CHWs.
Diarrhea remains the second cause of infant morbidity (DHS 2008/2009) and about 41% of the Malagasy population does not have access to drinking water. Only 35% of mothers of children under 5 even reported treating their water. To address this gap, PSI/Madagascar markets a point-of-use water treatment product under the well-known brand name Sûr’Eau, that is easy to use every day. Between 2008 and 2012, more than 9 million bottles of Sûr'Eau were sold - enough to treat approximately 13 billion liters of water.
PSI/Madagascar began its diarrhea treatment program in 2009 with the point-of-use water disinfection and zinc treatment project (POUZN). The objectives of this project were to increase access to pediatric zinc in combination with oral rehydration therapy for caregivers of children under age 5 and to improve their knowledge on this treatment. Also, two sets of diarrhea treatment kits (one strawberry-flavored and one orange-flavored) were distributed respectively to the private sector and to community health workers. Now funded by USAID, these prepackaged diarrhea treatment kits are available at an affordable price and remain one of the most effective ways to treat diarrhea.
Pneumonia is the fourth leading cause of death and the leading cause of morbidity in Malagasy children. In line with the Global Action Plan for the prevention and control of pneumonia and with support from USAID, PSI/Madagascar works on SBCC (social and behavior change communications) for the prevention and protection of pneumonia in children under 5 and on distribution of a prepackaged pneumonia treatment at the community level.
Under nutrition is the second highest cause of childhood mortality, responsible for 12.7% of mortality among children under five in Madagascar. Micronutrient interventions are ranked as one of the most cost-effective interventions in all health and development activities. In early 2013, with funding from UNICEF and in partnership with nutrition stakeholders, PSI/Madagascar launched the social marketing of Zazatomady- branded micronutrient powder (MNP), which has proven to reduce anemia rates and other micronutrient deficiencies in infants and young children. Through this project, PSI/Madagascar will improve appropriate complementary feeding practices by increasing sustainable access to and use of MNPs for home fortification. The integration of a nutrition intervention will also enable PSI/ Madagascar address the four major childhood killers in the country.
To help reduce unwanted pregnancies, abortion, maternal mortality and infant mortality in Madagascar, PSI/Madagascar has implemented a program offering a wider range of high-quality modern contraceptive methods and services.
Products include Pilplan-branded oral contraceptives; Confiance-branded three-month injectables; and generic implants and intra-uterine devices (IUDs). Pilplan and Confiance are accessible through CHWs and pharmacies as well as through drug shops. The insertion of long-term methods is a service available through private providers. Since 2006, PSI/Madagascar has worked closely with the Ministry of Health and NGO partners such as Marie Stopes International and local NGO SALFA to promote IUD and implant use. Selected Top Réseau providers received training in insertion of one or both of these methods. In 2008, PSI/Madagascar also received a multi-million dollar grant from a private foundation for the promotion of these methods. From 2008 to 2012, PSI/Madagascar distributed more than 80,000 IUDs and 10,000 implants.
Given the low prevalence of HIV in the general population, PSI/Madagascar targets HIV risk awareness efforts towards high-risk groups including female sex workers (FSWs) and their clients (CFSWs), men who have sex with men (MSMs) and sexually active youth aged 15 to 24.
PSI/Madagascar aims to improve reproductive health behaviors among sexually active youth and most-at-risk groups through quality sexually transmitted infections (STIs), case management and voluntary, counseling and testing of HIV services. PSI/Madagascar’s outreach program supported the Top Réseau network services by creating demand through peer education activities, ensuring the promotion of consistent condom use and promoting safe behavior among target groups.
PSI/Madagascar offers a variety of interventions in the HIV prevention program, including:
- Peer education through high-risk groups peer educators and youth peer educators.
- Mobile video units (MVU) sessions.
- STI prepackaged treatment kits to help manage chlamydia, gonorrhea and genital ulcers.
- Condom distribution of more than 64 million branded and generic condoms, between 2008 and 2012.