PSI promotes healthy behaviors and seeks to change harmful cultural norms such as cross-generational sex. PSI/Mozambique uses mass media and a network of ten theater groups and 120 community communications agents to deliver targeted messages in local languages. Theater and community agents reach roughly 500,000 people per year.
PSI/Mozambique has also worked with partners to develop a network peer educators who work with military personnel, police and commercial sex workers. PSI/Mozambique also supports the MOH and the Ministry of National Defense (MND) in delivering VCT in 27 government health facilities and in workplaces, communities and schools. These sites counsel and test more than 13,000 clients per month, making PSI/Mozambique the MOH’s largest partner in VCT service provision.
PSI/Mozambique markets three brands of condoms (JeitO, JeitO Aromatizado and Trust Studs), which are available at subsidized rates in more than 6,000 outlets. Sales increased by 15% in 2006 to 22 million.
PSI/Mozambique launched a safe water program with its own funding in 2004 to help reduce the incidence of diarrheal diseases, particularly in children under 5. To date, the program has sold or distributed more than 1 million bottles of Certeza, each of which treats enough water for a family of five for one month. PSI worked with a local bleach manufacturer to improve its quality control sufficiently and produce Certeza locally.
Certeza is promoted through mass media and community theater, sold at a subsidized price in markets and distributed in emergency situations (e.g., cholera outbreaks and floods). PSI/Mozambique also partners with local and international NGOs to train home-based care workers in diarrheal disease prevention. More than 8,000 workers have been trained to date.
PSI/Mozambique is studying the potential of the commercial market to reduce the burden on the MOH in providing oral contraceptives. The goal is to introduce a high-quality oral contraceptive to the commercial market that is cost-effective.