PSI, Partners Launch Alliance for Safe Drinking Water

NEW YORK, NY, April 22, 2004 — PSI and several partners have launched the Safe Drinking Water Alliance, a new public-private initiative created to increase access to safe drinking water by low income people in developing countries. The Alliance will provide another opportunity for PSI to provide innovative approaches to fight diarrheal diseases, which account for an estimated 2 million child deaths every year.

PSI joins with the U.S. Agency for International Development (USAID), Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs (CCP), CARE and Procter & Gamble to leverage their respective expertise and resources to better understand the behaviors and motivations for choosing particular technologies for treating household water, to share the knowledge gained, and identify opportunities for scaling up successful efforts to provide safe drinking water.

The Safe Drinking Water Alliance, officially launched at the United Nations' Commission on Sustainable Development meeting, will receive $1.4 million over the next 18 months from USAID through the Global Development Alliance. USAID's financial contribution is leveraging substantial in-kind and financial contributions from Procter & Gamble (estimated at approximately $3.5 million), as well as technical and program support resources from other partners.

"We are delighted to support the Safe Drinking Water Alliance to help make water safe in Haiti, Pakistan, and elsewhere," said Holly Wise, director of USAID's Global Development Alliance. "This unique public-private partnership pools resources to attack a problem responsible for the death of an estimated 5,000 children per day around the globe, and USAID is proud to be a contributing partner."

About 1.1 billion people around the globe lack access to an improved water source, and even for those who do, unsanitary handling and storage means household water for drinking and food preparation is often unsafe. Unsafe water, sanitation and hygiene practices cause the vast majority of diarrheal diseases, a leading killer of children under five that accounts for approximately 2 million child deaths every year. Water-borne infections such as cholera, typhoid fever, and dysentery also burden the public health system and impose significant economic losses.

Low-cost solutions can dramatically improve the quality of existing household water used for drinking and cooking. Procter & Gamble has developed a new product, PuR, which purifies water using technology that has been found to be effective in improving water quality and preventing disease at the household level in developing countries. Reductions of 30% to 50% in diarrheal disease have been documented using such point-of-use treatment approaches, with even higher reductions during epidemic water-borne disease outbreaks.

The Alliance will test the acceptance of P&G's water treatment product using different approaches tailored to country need. Using these technologies in combination with behavior change strategies will help ensure safe water practices are sustained at the household level over the long term.

The Alliance members belong to the International Network to Promote Household Water Treatment and Safe Storage, a global network of more than 20 organizations that recognizes the potential for using low-cost water quality interventions to reduce the risk of diarrhea disease and death. The Alliance will begin work in Pakistan, Haiti, and another to-be-determined country where an emergency limits access to safe drinking water.

Pakistan
A commercial market approach will be implemented in Pakistan to leverage the technology innovation and distribution and marketing infrastructure of the private sector with the advocacy, education, and research efforts of collaborating groups to build awareness of the need to properly treat and store water. Specific activities will include the creation of a local Safe Drinking Water Council to build awareness of the causes and consequences of unsafe drinking water as well as building awareness of effective approaches to provide safe drinking water.

Haiti
Hopkins' CCP will use behavior change communication combined with PSI's social marketing approach to provide safe drinking water in Haiti. This social model approach is more appropriate in countries where economic and infrastructure constraints limit the commercial model. The model involves the use of established social marketing distribution channels by non-profit organizations as well as a social network approach with local NGOs and Ministries of Health.

Emergency Relief
CARE will test and refine a package that can be easily and rapidly deployed in emergencies to ensure access to safe water for those affected. This approach will be used in a country soon to be determined. Tens of millions of people lack access to safe drinking water each year because of either natural disasters or armed conflicts that result in internally displaced people or refugee situations.

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PSI has a commited history of enabling low-income people in developing countries to treat their water at point of use. Educators like this man in Zambia discuss the health benefits of safe water.