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Tony Blair Visits the Front Lines of PSI/Mozambique DONDO, Mozambique, September 1, 2002 — British Prime Minister Tony Blair saw how PSI is using social marketing to fight HIV/AIDS and malaria in this small village near Beira, Mozambique's second largest city. Mr. Blair was on his way to the World Summit on Sustainable Development in Johannesburg, South Africa. After visiting the Central Hospital in Beira, Blair traveled to Dondo and walked through the market accompanied by PSI's Central Region Coordinator, Felizardo da Costa. Mr. Blair saw several advertisements for JeitO, PSI's condom brand in Mozambique, in the windows of bars and shops in the market. Mr. Blair visited the house of a community leader to see a demonstration of the dipping of an insecticide-treated mosquito net (ITN). PSI has been selling Salva ITNs at subsidized prices in Mozambique since 2000. Mr. Blair saw a nearby stall where Salva nets were sold and spoke with the stall owner about selling ITNs. Mr. Blair then watched the last scene of PSI's play "Only Life
Offers Flowers" and listened to the question-and-answer session
that always follows the play. Questions such as "what was the main
message of this play?" and "what are Mr. Blair and the Governor of Sofala Province went on stage and briefly addressed the crowd, thanking them for their warm welcome and discussing the importance of preventing diseases like malaria and AIDS. He then shook hands with the PSI theater group members. The British Department for International Development partially funds PSI programs in Mozambique in both malaria and HIV/AIDS prevention. The adult HIV prevalence rate in Mozambique is estimated to be 13%.
In 2001, PSI sold 12 million condoms and 91,000 insecticde-treated mosquito
nets.
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