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Business, Media, Nongovermental Organizations & Charitable Foundations Form Unprecendented Partnerhship To Make Globally Televised World AIDS Day Concert Sean "P. Diddy" Combs To Perform in Cape Town & Michelle Branch in Seattle as Part of HIV/AIDS Awareness Concerts To Premiere on MTV Globally as 90-Minute Special on World AIDS Day More than 60 Broadcasters Worldwide Confirmed To Air Concert & Other HIV/AIDS Awareness Programming Rights Free
MTV Presents Levi's Jeans Staying Alive Concert in Association with YouthAIDS, as well as additional HIV/AIDS awareness programs and PSAs, is being offered rights free to broadcasters worldwide to get positive health messages out to the widest audience possible with more than 60 broadcasters already signed up to transmit the specials. The concert line-up will also feature performances by Alicia Keys from Cape Town with local acts to be announced soon, along with Dave Matthews and Missy Elliott from Seattle. It is estimated the concert special and other programming will be seen by a potential global audience of more than two billion people, including broadcasters such as SABC in South Africa, Futura in Brazil, BET in the U.S., NHK in Japan, France 2 and ERTU in Egypt, as well as all MTV channels in the Asia Pacific, Europe, Latin America, North America and Russian seen in more than 377 million households in 166 countries. "The fight against HIV/AIDS will only be won on the battlefield of the mind," said Marthinus Van Schalkwyk, Premier of the Western Cape. "Drugs, vaccines, and medical breakthroughs are critical, but awareness and attitude are the keys to victory. This concert is a powerful vehicle which will raise awareness levels in an audience of billions." In addition to the concerts, the Protect Yourself Youth Forum will take place at Experience Music Project in Seattle on November 4. The forum will be a 75-minute off-air interactive event that brings sexual health experts and information on HIV/AIDS to 400 high school students. Hosted by MTV U.S. VJ Quddus, the forum's partners include Lifelong AIDS Alliance, Seattle Public Schools, Levi's® Jeans, the Paul G. Allen Charitable Foundation, the Bill & Melinda Gates Foundation, Population Services International's YouthAIDS, the MTV U.S. campaign Fight For Your Rights: Protect Yourself, AT&T, Sexuality Information and Education Council of the United States (SIECUS) and Advocates for Youth. Media coverage will be welcome at the forum. The Cape Town and Seattle concerts are being made possible by funding from Levi's® Jeans, the Bill & Melinda Gates Foundation and the Paul G. Allen Charitable Foundation, in association with PSI's YouthAIDS program. UNAIDS acts as the partnership's advisory. The unique partnership aims to fight the stigma and discrimination surrounding HIV/AIDS, prevent further infections and empower youth to make informed decisions. MTV recently signed a memorandum of understanding with the European Broadcasting Union, the largest association of public service broadcasters, to distribute its HIV/AIDS awareness programming to 70 member broadcasters in 51 countries reaching 290 million households. Westwood One radio network, in conjunction with Westwood One's MTV Radio Network, will distribute the Staying Alive concert to radio stations worldwide. Levi Strauss & Co. has leveraged its influence and resources in the fight against HIV/AIDS for the past 20 years. Through Levi Strauss & Co. and Levi Strauss Foundation funding, education programs, and strategic partnerships, the Levi's® brand continues its leadership role in reducing the spread of HIV/AIDS globally. The Bill & Melinda Gates Foundation is dedicated to improving people's lives by sharing advances in health and learning with the global community. Led by Bill Gates' father, William H. Gates, Sr., and Patty Stonesifer, the Seattle-based foundation has an endowment of approximately $24 billion. The Paul G. Allen Charitable Foundation promotes the health development of vulnerable populations and strengthens families and communities in the Pacific Northwest. The Foundation invests in effective organizations that address significant community needs, reflect best practices, leverage public and private resources, and contribute to lasting social change. Based in Seattle, the Foundation is one of six foundations established by investor and philanthropist Paul G. Allen to support high-impact charitable endeavors in the areas of health and human services, music and the arts, technology in education, medical research and forest protection. Visit the foundations online at www.pgafoundations.com. YouthAIDS is a global initiative implemented by Population Services International (PSI) working in over sixty countries to educate and protect adolescents from HIV/AIDS. PSI's global network delivers health education, products and services for HIV/AIDS prevention, family planning, malaria prevention and maternal and child health. Using private sector and commercial marketing techniques, PSI helps lower income populations enjoy better health. Where public health care facilities are scarce or overtaxed, PSI fills a critical gap. UNAIDS brings together the efforts and resources of eight United Nations organizations to help the world prevent HIV infections, care for those already infected, and mitigate the impact of the epidemic. Its aim is to help mount and support an expanded response to AIDS — one that engages the efforts of many sectors and partners from government and civil society. MTV: Music Television is the world's leading multimedia brand for youth and can be seen in more than 377 million households in 166 countries via 38 channels in 18 languages in Asia, Australia, Canada, Europe, Latin America, Russia and the U.S. MTV's holdings also include 21 locally operated Web sites worldwide as well as publishing, home video, radio, recorded music, licensing & merchandising and a feature film division, MTV Films. MTV is a trademark of Viacom International Inc. (NYSE: VIA, VIA.B). These HIV/AIDS awareness initiatives are being produced in conjunction with MTV International's Staying Alive campaign (www.staying-alive.org), in association with the Kaiser Family Foundation and the YouthNet program spearheaded by Family Health International, as well as the MTV U.S. yearlong sexual health campaign, Fight For Your Rights: Protect Yourself (www.fightforyourrights.mtv.com). To air any MTV HIV/AIDS-related programming free of charge, contact: Simon Goff in London at +44 (0) 20 7478 6182 or via email.
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