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PSI Launches YouthAIDS
WASHINGTON, D.C.—Population Services International (PSI) announces
YouthAIDS, a global initiative to raise funds and awareness
to stop the spread of HIV/AIDS among the world's youth. This international
call-to-action was launched on World AIDS Day 2001 with a public service
announcement featuring the theatrical group STOMP!, a global advertising
campaign, an interactive website (www.youthaids.org), six corporate
partnerships and an alliance with Artists Against AIDS Worldwide (AAAW).
The YouthAIDS initiative showcases PSI's HIV/AIDS prevention programs
in countries around the world and combines their efforts into one global
campaign to achieve comprehensive, international reach. The infrastructure
to reach the world's 15-24 year-olds has been in place for more than
15 years, with PSI teams working in over 50 countries around the world;
using the power of music and media, YouthAIDS intends to mobilize partners
and secure the necessary funding for a collective effort to protect
and educate our youth.
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Young adults
aged 15-24 will account for over 50% of new HIV infections.
A global campaign to educate and protect the youth of
the world is vital, now.
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