PSI

PSI is a global leader in health communications with over 30 years of experience designing and implementing effective and culturally relevant behavior change communication (BCC) campaigns. These campaigns are disseminated through mass media and interpersonal channels to create demand for health products and promote healthy behavior. PSI's BCC campaigns for malaria prevention and treatment focus on ensuring correct and consistent use of LLINs; appropriate treatment seeking behavior for malaria; compliance with the correct treatment regimen recommended by the host country ministry of health; improving community participation in indoor residual spraying campaigns; and encouraging pregnant women to seek antenatal clinic services and comply with national recommendations for treatment of malaria in pregnancy.

Related content by category
Health Areas: Malaria