The latex male condom is a barrier method which, when used correctly and consistently during sexual intercourse, helps reduce the risk of sexually transmitted infections, including HIV, and unintended pregnancy. PSI uses private-sector marketing strategies to increase demand for and access to attractively packaged and affordable high-quality male condoms.
Using traditional (pharmacies, health clinics) and non-traditional (bars, hotels, brothels, kiosks, and salons) sales outlets, PSI reaches populations that may not otherwise have access to commercial condom brands. PSI generates demand by fostering behavior change through culturally appropriate mass media and interpersonal communication campaigns.
Since 1970, PSI has distributed over 7.8 billion male condoms in over 60 countries.
Archived in
Health Areas: HIV, Reproductive Health