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In September 1997, PSI entered into a 10-year, $165 million cooperative
agreement with USAID to manage AIDSMark, a global project that uses
social marketing to prevent the spread of HIV/AIDS and other sexually
transmitted infections. AIDSMark collaborates with USAID missions and
other international donors, as well as with host governments, nongovernmental
organizations, and commercial enterprises, to:
- Broaden current programs to include a wider range of products and services.
- Scale up programs to reach additional target groups and to intensify efforts within current target groups.
- Increase the capacity of programs in such areas as management, marketing, communications, research, and sustainability.
- Start new programs.
The effectiveness of many large projects risks being weakened by bureaucracy
and red tape. AIDSMark is designed to be flexible and to respond quickly
and on an individualized basis to reach people with the
products, services, and information they need to protect themselves
from AIDS.
| AIDSMark Publications |
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VCT in Focus: PSI's VCT newsletter (PDF
644K) (Français) |
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AIDSMark's Scaling Up Delayed Sexual Debut campaign
(PDF 160K) |
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The Social Marketing Approach to Voluntary Counseling
and Testing (PDF 589K) |
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Cross-Generational Relationships in Kenya: Couples’
Motivations, Risk Perception for STIs/HIV and Condom Use (PDF
682K) |
| • |
Cross-generational and Transactional Sexual Relations
in Sub-Saharan Africa (PDF
1.84MB) |
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Multi-Country Study on Trusted Partners among Youth:
Eritrea, Tanzania, Zambia, and Zimbabwe (PDF
495K) |
| • |
Male Circumcision: Current Epidemiological and Field
Evidence (PDF 1.18MB) |
| • |
Social Marketing and the Role of Faith-Based Organizations
(PDF 976K) |
| • |
The Social Marketing Approach to PMTCT (prevention
of mother-to-child transmission of HIV) (PDF
327K) |
| • |
Sexually Transmitted Infections in Sub-Saharan Africa:
The Use and Effectiveness of Treatment Kits (PDF
947K) offers lessons learned on increasing access to effective
treatment for male urethritis (gonorrhea and chlamydia) through
syndromic case management and pre-packaged kits. En
français (PDF 901K) |
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AIDSMark: Changing Behavior, Improving Lives (PDF
1.44MB) explains AIDSMark's structure and programs. |
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