Headline: We must find the will and the means to end poverty
Financial Times, February 16, 2005
By Martin Wolf

In his column, Financial Times Associate Editor and Chief Economics Commentator Martin Wolf promoted PSI-style social marketing as one of his five rules for ensuring that increases in foreign aid are used well to achieve improvements in human well-being:

"Rule three: use markets. One of the most innovative and effective approaches to delivery is "social marketing" — the use of market mechanisms to deliver subsidised goods, such as condoms, water treatment systems, anti-malaria bed nets. Population Services International, the leading organization in this field, has had remarkable successes. In Malawi, for example, the proportion of children under five covered by nets jumped from 8 per cent in 2000 to 55 percent in 2004. In Tanzania, nets have been sold, with similar success, through subsidised commercial channels."

Wolf, formerly a senior economist at the World Bank and now a fellow at the World Economic Forum, is the author of "Why Globalization Works."