Population Services International

Condom Social Marketing in Vietnam | Published 12.13.10

Attached file Condom Social Marketing Fact Sheet.pdf (658.65 KB)

PSI/Vietnam uses condom social marketing as a sustainable and effective means to empower the most at-risk populations to lead healthier lives, through consistent condom use and safer sexual behaviors. By using social marketing techniques, PSI is able to engage private sector channels for targeted condom distribution thereby diversifying channels for HIV prevention and creating elements of sustainability in HIV programs.

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