Population Services International

Total Market Approach Case Study: Cambodia | Published 11.28.11

Attached file RH TMA CALCULATOR.xls (599.00 KB)

Attached file Cambodia Case Study FINAL REVISED 5.22.13.pdf (1.39 MB)

PSI/Cambodia developed the attached “Reproductive Health Total Market Approach Calculator” to help them evaluate the universe of need as it relates to reproductive health in Cambodia. The calculator analyzes the variables that need to be considered when using the total market approach including historical data regarding population, unmet need and demand, CPR and contraceptive method mix. It allows users to project the population-based need over several years, relying on data inputs that represent assumptions or objectives related to CPR and CYP growth, contraceptive method mix, and market share contributions. The calculator also displays associated fiscal implications by sector and method.

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