Study Type: Tracking Results Continuously (TRaC)
Country, Region: Belize, Latin America & Caribbean
Authors: Joel Joseph, Julia Roberts
Publication Year: 2011
Abstract: The purpose of this study is to provide an assessment of the key health behaviors, determinants and exposure to PSI programming among sexually active males with three (3) or more partners in the last 12 months - also referred to as Males at Risk (MAR). The study took place in Belize, where PASMO (Pan-American Social Marketing Organization), in collaboration with PSI/Caribbean, implemented project targeting MAR funded by KfW.
PASMO’s program combines interpersonal communications (discussion groups and outreach) and mass media activities (radio and television programming) while using a high coverage social marketing strategy to increase access to and availability of condoms. The program aims to not only increase condom use among MAR. but also to increase their ability and motivation to adopt safer sexual behaviors. The survey was conducted in all six (6) districts that include: Belize City, Cayo, Orange Walk, Corozal, Stan Creek and Toledo.