Our behavioral interventions include a range of communication activities designed to encourage HIV risk reducing behavior and increase protective behaviors. These activities include mass media, community mobilization, advocacy and interpersonal communication.
We seek to change behaviors by providing services that address social determinants of health and increase knowledge and health literacy among vulnerable populations. The behavior change communication activities we implement include:
- Discussion groups among people who inject drugs to encourage a reduction in high-risk behaviors.
- Client/provider interactions in health clinic settings to encourage voluntary medical male circumcision.
- One-on-one outreach with female sex workers to encourage HIV testing and counseling.
- Small group workshops on partner reduction for men who have sex with men.
- Peer education among youth to promote condom use.
All of our behavior change communication activities are informed by formative research with affected populations and are based in behavioral theory. We routinely evaluate the impact of these activities on key risk behaviors.
Making a Difference
Tears Wenzira, is an unlikely health worker. A hairdresser by trade, Tears also teaches her clients about female condoms, explaining their benefits and how to use them. Tears sells about 100 female condoms per month, making enough extra money to buy basics like bread and milk for her family. She is one of more than 2,000 hairdressers in Zimbabwe who work on the PSI/Zimbabwe HIV prevention program, co-funded by the United States Agency for International Development (USAID) and the U.K. Department for International Development.