Female condoms are a barrier method of contraception that is inserted into the vagina. When used correctly and consistently, male and female condoms reduce the risk of sexually transmitted infections (STIs), including HIV and unintended pregnancy. The use of water-based lubricants with latex condoms decreases risk even further by preventing condom breakage.
PSI uses private sector marketing strategies to increase demand for, and access to, attractively packaged, affordable and high-quality female condoms.
We encourage clients to practice dual protection, meaning use of a male or female condom along with a modern contraceptive method in order to offer maximum protection against unintended pregnancies and STIs.
We first began marketing female condoms in 1995 in Zambia, and have since worked to open markets for, and increase access to, the female condom, globally. In 2016, across 27 countries, PSI sold more than 16 million female condoms and distributed 1.3 million free female condoms. This averted 181,494 disability-adjusted light years (DALYs) and provided 78,776 couple years of protection (CYPs).
We have developed successful female condom social marketing solutions by ensuring the environment is conducive for product promotion, addressing barriers women face when accessing female condoms, distributing correct usage information and supporting women to negotiate condom use with their partners.
Making a Difference
In Zimbabwe, a trip to the beauty parlor can save a woman’s life. Read the story of Tears Wenzira.
- Reproductive Health Supplies Coalition: Parallel Session Presentation
On October 13, FPwatch findings from DRC and Nigeria were presented at the Reproductive Health Supplies Coalition (RHSC) Annual Meeting in Seattle.
- Reproductive Health Supplies Coalition: Plenary Session Presentation
On October 13, FPwatch findings from Ethiopia were presented at the Reproductive Health Supplies Coalition (RHSC) Annual Meeting in Seattle.
- FPwatch Final Results and Key Themes Presentation
These slides summarize key themes from the FPwatch 2015-2016 outlet surveys conducted in Ethiopia, Nigeria, DRC, India, and Myanmar.
- Intensive Group Learning and On-Site Services to Improve Sexual and Reproductive Health Among Young Adults in Liberia: A Randomized Evaluation of HealthyActions
Combining intensive group learning and provision of on-site reproductive health services through an
existing alternative basic education program increased use of contraception and HIV testing and
counseling among young out-of-school Liberians.
- How to Use the Inner Condom
Animated video on how to use the female condom or inner condom. Brought to you by Lovers+ and PSI/South Africa.
- Evaluating the Impact of Combination Prevention on Increasing Condom Use Among Female Sex Workers in Central America
Since no single prevention strategy will be sufficient for controlling the HIV pandemic, the Pan-American Social Marketing Organization (PASMO) began implementing a Combination Prevention Program for HIV with partners in 2011 across six Central American countries. The program links behavioral, biomedical and complementary services for a range of key populations including FSWs.
- Patterns of Use of the Female Condom After One Year of Mass Marketing
The female condom is an effective new contraceptive method that can reduce HIV transmission. This study, which used exit interviews among a random sample of male and female consumers, examines use of the female condom after 1 year of its mass marketing and compares this with use of the male condom.
- Measuring Access To Male and Female Condoms in Nigeria: Implications for HIV Prevention in a Generalized Epidemic
A study was undertaken to determine if access to condoms could be a possible barrier to condom use in states with a high prevalence of HIV.
- Leaders of Female Sex Workers and PSI-Madagascar Join Forces to Promote Female Condoms in Madagascar
With a 0.13% HIV prevalence rate among the general population, Madagascar is classified as a country with a concentrated HIV/AIDS epidemic. Prevention efforts focus on key populations at risk, such as female sex workers (FSWs), where HIV prevalence is 0.5%. As part of its HIV prevention activities, PSI has promoted and distributed male condoms since 1999. In June 2007, PSI introduced the female condom. With the brand name “Feeling”, this condom was targeted to FSWs.