We use private sector marketing strategies to increase demand for, and access to, attractively packaged, affordable, and high-quality latex female condoms.
When used correctly and consistently, male and female condoms reduce the risk of sexually transmitted infections (STI), including human immunodeficiency virus (HIV), and unintended pregnancy. The use of water-based lubricants with latex condoms decreases risk even further by preventing condom breakage.
We encourage clients to practice dual protection, meaning use of a male or female condom along with a modern contraceptive method in order to offer maximum protection against unintended pregnancies and STIs.
We first began marketing female condoms in 1995 in Zambia and have since worked to open markets for and increase access to the female condom in developing countries.
We have developed successful female condom social marketing solutions by ensuring the environment is conducive for product promotion, addressing barriers women face when accessing female condoms, distributing correct usage information and supporting women to negotiate condom use with their partners.
Making a Difference
In Zimbabwe, a trip to a beauty parlor can save a woman’s life.
Read Tears Wenzira’s story.
- Intensive Group Learning and On-Site Services to Improve Sexual and Reproductive Health Among Young Adults in Liberia: A Randomized Evaluation of HealthyActions
Combining intensive group learning and provision of on-site reproductive health services through an
existing alternative basic education program increased use of contraception and HIV testing and
counseling among young out-of-school Liberians.
- How to Use the Inner Condom
Animated video on how to use the female condom or inner condom. Brought to you by Lovers+ and PSI/South Africa.
- Evaluating the Impact of Combination Prevention on Increasing Condom Use Among Female Sex Workers in Central America
Since no single prevention strategy will be sufficient for controlling the HIV pandemic, the Pan-American Social Marketing Organization (PASMO) began implementing a Combination Prevention Program for HIV with partners in 2011 across six Central American countries. The program links behavioral, biomedical and complementary services for a range of key populations including FSWs.
- Patterns of Use of the Female Condom After One Year of Mass Marketing
The female condom is an effective new contraceptive method that can reduce HIV transmission. This study, which used exit interviews among a random sample of male and female consumers, examines use of the female condom after 1 year of its mass marketing and compares this with use of the male condom.
- Measuring Access To Male and Female Condoms in Nigeria: Implications for HIV Prevention in a Generalized Epidemic
A study was undertaken to determine if access to condoms could be a possible barrier to condom use in states with a high prevalence of HIV.
- Leaders of Female Sex Workers and PSI-Madagascar Join Forces to Promote Female Condoms in Madagascar
With a 0.13% HIV prevalence rate among the general population, Madagascar is classified as a country with a concentrated HIV/AIDS epidemic. Prevention efforts focus on key populations at risk, such as female sex workers (FSWs), where HIV prevalence is 0.5%. As part of its HIV prevention activities, PSI has promoted and distributed male condoms since 1999. In June 2007, PSI introduced the female condom. With the brand name “Feeling”, this condom was targeted to FSWs.
- Factors Associated with Use of the Female Condom in Zimbabwe
Because women can initiate use of the female condom, the method is believed to make it easier for women to protect themselves against sexually transmitted infections (STIs), including HIV infection. This study sought to fill evidence gaps about factors associated with ever-use of the female condom and consistent use with marital and regular nonmarital partners.
- Impact of Mass Media Campaigns on Intentions to Use the Female Condom in Tanzania
Data from exit surveys at outlets selling the female condom were used to determine the impact of a mass media campaign promoting the female condom in Tanzania. Path analysis was used to determine the impact of exposure to the mass media campaign, to peer education and to explanation of the female condom by a medical provider on respondents’ intentions to use this method of HIV prevention.
- The Impact of Mass Media Campaigns on Intentions to Use the Female Condom in Tanzania
This study determined whether a mass media campaign to promote the use of the female condom had an impact on intentions to use the female condom among men and women of reproductive age in Tanzania.
- The Conflict Between Profits and Public Health: a Comparison of Contraceptive Social Marketing Models
This paper describes two prevailing social marketing models for increasing private sector delivery of family planning products and services, and discusses the successes and failures of these two models.