PSI has unveiled the television campaign for Freedom 5, an intra-uterine device.
The campaign is an attempt to free women from fear of unwanted pregnancy.
The objective of the campaign is to increase the use of Freedom 5 - a 5 year contraceptive solution among married couples who have completed their family and do not wish to have any more children, but currently use traditional methods (home based concoctions) for preventing pregnancy.
The campaign aims to demystify the traditional methods that are usually handed down from one generation to another and change the perception of couples by stating that the people who pass these methods to them are not experts on the matter of contraception.
Read the full article at Campaign India - Ask the Expert; Use Freedom 5 - A New Family Planning Campaign for PSI
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Country: India, Asia / Pacific
Health Areas: Reproductive Health