Developed by the Expanded Social Marketing Project in Nigeria (ESMPIN), this report details success stories and lessons learned from a program implemented between April 2011 to August 2016 to increase use of modern family planning methods and child health products.
The different activities designed to achieve these objectives are classified under the following categories:
– Demand Creation
– Service Provision
– Advocacy & Collaboration
– ORS & Zinc Promotion
About ESMPIN: ESMPIN is implemented by Society for Family Health (SFH) Nigeria under USAID. The five-year, nationwide social marketing project focused on 22 priority states in Nigeria. ESMPIN contributes to USAID’s development objective of improving the health of women and children in Nigeria, by increasing the use of modern family planning methods and child health products in Nigeria. SFH implements ESMPIN in partnership with the Association for Reproductive and Family Health (ARFH), BBC Media Action (BBC MA) and PSI.