This technical brief presents key learnings, best practices and experiences from implementing the Expanded Social Marketing Project in Nigeria (ESMPIN) between April 2011 to August 2016.
The case studies in this brief are used to highlight best practices, lessons learned, results, challenges, and achievements in the child health and family planning related aspects of the project. The four volumes in the series focus on:
About ESMPIN: ESMPIN is implemented by Society for Family Health (SFH) Nigeria under USAID. The five-year, nationwide social marketing project focused on 22 priority states in Nigeria. ESMPIN contributes to USAID’s development objective of improving the health of women and children in Nigeria, by increasing the use of modern family planning methods and child health products in Nigeria. SFH implements ESMPIN in partnership with the Association for Reproductive and Family Health (ARFH), BBC Media Action (BBC MA) and PSI.