Expanding Effective Contraceptive Options in Zambia and Malawi: Understanding the Consumer


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PATH designed the Woman’s Condom to address concerns that women had with other female condoms. Created through an iterative process of human-centered design, this new type of female condom allows for easy insertion and removal, a secure fit, and good sensation.

Expanding Effective Contraceptive Options (EECO) is a USAID-funded project led by WCG with PSI and other partners to support the introduction of new contraceptive and dual protection methods. This case study presents EECO’s analysis of consumer insights and market data to develop a marketing strategy for the Woman’s Condom in Malawi and Zambia.