Despite recent success stories in Madagascar, modern contraceptive use remains low with significant unmet need. CPR for Madagascar stands at 33.3%, (a) having tripled over a period of 10 years. Unmet need is 18%(a) . PSI Madagascar is working to improve access to family planning (FP) for all women, by implementing behavior change communication (BCC) to promote voluntary use of modern FP methods. This presentation examines the relationship between contraceptive use and BCC exposure in order to measure the effect of mass-media activities.
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