Despite Vietnam’s recent macro-economic gains, water, sanitation, and hygiene (WASH)-related diseases continue to limit improvements in health and socio-economic development, particularly among underserved rural communities. Diarrheal disease is the seventh highest contributor to Vietnam’s national communicable disease burden, translating to over 107,000 healthy years of life lost annually.
To address unsafe water, poor hygiene and limited sanitation in rural communities, PSI Vietnam launched a market based sanitation initiative in rural areas of the Mekong Delta and Central Highlands that yielded results by:
- addressing market gaps at every level of the rural sanitation supply chain;
integrating commercial sales techniques into rural sanitation programming to engage more effectively with consumers and optimize program results;
applying market insights to design sanitation behavior change communication;
using multiple, targeted behavior change communication channels to motivate improved sanitation behaviors;
and improving sanitation financing by motivating rural retailers to accept flexible payments from the poorest rural families.