With Got it? Get it. (GIGI) PSI/C created a powerful, youth oriented, Caribbean-flavored brand that has the ultimate goal of empowering Caribbean youth to be sexually responsible. The brand is unusual because it aims to promote condom use (positive behavior) and signify condom availability rather than promotion of any one particular product.
The promotion of the GIGI brand goes hand-in-hand with PSI/C’s behavior change communication (BCC) activities and efforts to generate demand for sexual and reproductive health (SRH) services and other products.