We gather evidence to support the approaches we use. Our evaluation helps fill global evidence gaps around the effectiveness of health solutions used by the development community.
Below are examples of the evidence that supports the approaches we use across our countries and health areas.
Social marketing uses commercial marketing concepts to influence behaviors that benefit individuals and communities for the greater good. In response to questions about the effectiveness of social marketing in global health, we systematically reviewed all literature published between 1995 and 2013 on social marketing for HIV, reproductive health, malaria, child survival and tuberculosis in developing countries. The Social Marketing Evidence Base is a resource that compiles evaluations of social marketing interventions by us, other NGOs, and academic institutions in the health areas where we work.
The Total Market Approach (TMA) is a system in which all sectors of the health market — public, civil society and commercial — work together to deliver health choices for all population segments. In 2013, we completed six TMA case studies describing the condom markets in Botswana, Lesotho, Mali, South Africa, Swaziland and Uganda. The case studies also propose a set of recommendations for improving the effectiveness, efficiency and sustainability of condom markets.
Social franchising aims to deliver equitable and quality healthcare to low-income and vulnerable populations through cost effective delivery mechanisms at scale. This report showcases results from four studies led by researchers from PSI, the University of California, San Francisco, and Johns Hopkins University, which demonstrate how social franchising networks, like PSI/Myanmar‘s Sun Quality Network, improve the quality of health service delivery and health outcomes.