Research Briefs

PSI's Research Department produces research on all aspects of social marketing. PSI offers highlights of this research in an easily understood format, the Research Brief.

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• Research Brief #5: Cameroon Youth Program Stimulates Healthy Behavior
PDF 132K

• Research Brief #4: Franchised Youth Clinics Motivate Behavior Change in Madagascar
PDF 167K

• Research Brief #3: Misconceptions, Folk Beliefs, Denial Hinder Risk Perception among Young Zambian Men
PDF 154K

• Research Brief #2: Dangerous Liasons—People in Cross-Generational Relationships Underestimate Risk
PDF 147K

• Research Brief #1: Trust Is Principal Barrier to Condom Use
PDF 188K