PSI Research & Metrics Staff Profile

Megan Kays
Regional Researcher, East Africa
Nairobi, Kenya

As Regional Researcher for East Africa, Megan provides oversight and technical assistance to PSI’s research in Angola, Burundi, Malawi, Mozambique,...

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Beliefs and Motivations about Condom Use among Youth in Benin | 12.06.10

Browse FoQus Studies

Dashboard - Benin, Youth.pdf (20.49 KB)

PhotoNarrative - Benin, Females.pdf (586.72 KB)

PhotoNarrative - Males.pdf (619.28 KB)

Study Design - Benin, Youth.pdf (98.60 KB)

In 2007, PSI/Benin conducted a TRaC study on condom use among youth 15-24, and determined that brand attributes are important determinants of condom use in this target group. In order to increase the use of Prudence Plus by youth, PSI/Benin sought to develop a new marketing strategy to make the brand more appealing and relatable to youth. This FoQus for marketing planning study gave the research team an in-depth look at youth in Benin to learn more about beliefs and motivations for condom use in the target population.

Related content by category
Country: Benin, Africa - Western and Central
Health Areas: HIV
Type: Qualitative Research Sum. (FoQus)
FoQus Type: FoQus for Marketing Planning
Behavior Type: Consistent Condom Use