Flash FoQus is a suite of three quick-to-administer and inexpensive tools to address marketers’ needs when planning interventions. Each of the tools is designed to take two weeks or less and to produce evidence to answer narrowly defined questions at the intervention design stage of the project cycle:
- Crowd Sourcing — multiple short qualitative interviews are conducted to provide a range of potential solutions to a stumbling block to implementation or to get a clearer picture of how an audience feels about a single issue.
- Consumer Workshops — participatory discussions are held to gain insight into where a brand stands in consumers' minds, or to gain audience insight into desirable or undesirable product characteristics.
- Outlet Observation — direct observation in shops is used to better understand consumer purchasing dynamics related to the point of sale.