At the time that this FoQus for Marketing Planning study began, there was no qualitative data on the dynamics of multiple concurrent sexual relationships in Kenya. The purpose of this study is to provide information that can be used to develop the message and the new campaign personality to enhance the current “Mpanga wa kando” campaign.
Related content by category
Country: Africa - Eastern, Kenya
Type: Qualitative Research Sum. (FoQus)
FoQus Type: FoQus for Marketing Planning
Behavior Type: HIV