FoQus for Sales & Distribution

FoQus for Sales and Distribution (also known as FoQus on Traders) pairs researchers with PSI sales and distribution teams to understand the beliefs, attitudes, drivers and barriers of retailer stocking and selling behavior related to PSI products. The findings present a portrait of retailers and identify key actions to improve the efficiency and sustainability of PSI’s distribution systems – for example, by integrating products into existing supply chains, better educating retailers about particular health products, or supporting retailers in promoting health products.

The typical output of a sales and distribution study may include short photo/video narratives that capture key decision-making beliefs, behaviors and experiences of retailers; and a two- to four-page “dashboard” that describes the beliefs, behaviors and contexts of an archetypal retailer.

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