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PSI Research & Metrics Staff Profile

Julie Archer
Associate Researcher
Washington, DC

Julie Archer focuses on building internal capacity to understand and use DALYs and other health metrics, coordinates the Interdepartmental Metrics...

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Measuring the Impact of Behavior Change Communications

Increasingly, PSI conducts interventions consisting of communication activities with the sole goal of influencing behaviors such as partner reduction, needle sharing, and bednet use. Historically, such activities were not able to be counted using PSI’s metrics system which required the sale of a product in order to generate person-years of protection. With the recent development of behavior change communication (BCC) DALY calculators, behaviors impacted through PSI BCC programs can be transformed into DALYs averted.

Suggested Questions for Measuring the Health Impact of BCC