PSI

Publications Catalogue

1. Pré-testagem - PORTUGUÊs

   Brief, Concept Paper | 04.01.10

   Aproximação da mensagem e a execução determinam o sucesso ou fracasso de uma campanha. A iniciativa de Pré-testagem provê uma ferramenta consistente...

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2. FoQus nos Comerciantes - Português

   Brief, Concept Paper | 04.01.10

   FoQus nos comerciantes é uma extensão do FoQus que estuda as crenças, atitudes, motivações e barreiras ao comportamento de ter stock nos comerciantes...

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3. TRaC & MAP para Melhor Acesso - Português

   Brief, Concept Paper | 04.01.10

   O objectivo da combinação as bases de dados dos inquéritos TRaC e MAP é de usar as medidas objectivas da disponibilidade para prever o comportamento.

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4. Equidade da Marca - Português

   Brief, Concept Paper | 04.01.10

   Equidade da marca é o valor da marca para os consumidores. A iniciativa Equidade da Marca é um esforço da PSI para avaliar as marcas relevantes e seu...

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5. Changes in Contraceptive Use and the Method Mix in Pakistan: 1990-91 to 2006-07

   Working Paper | 04.01.10

   Authors: Thomas W. Carton, MS; Sohail Agha, Ph.D. Country, Region: Pakistan, Asia & Eastern Europe Publication Year: 2009

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6. Impact of a Thematic Condom Advertising Campaign on Condom Use in Urban Pakistan

   Working Paper | 04.01.10

   Authors: Sohail Agha, Ph.D.; Christopher E. Beaudoin, Ph.D. Country, Region: Pakistan, Asia & Eastern Europe Publication Year: 2009

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7. Intentions to Use Contraceptives in Pakistan: Implications for Behavior Change Campaigns

   Working Paper | 04.01.10

   Country, Region: Pakistan, Asia & Eastern Europe Author: Sohail Agha

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8. 

   Impact April 2010

   Impact Magazine | 03.25.10

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9. Concept Brief: Combined TRaC & MAP

   Brief, Concept Paper | 03.25.10

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10. Concept Brief: Project Impact

    Brief, Concept Paper | 03.25.10

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11. Concept Brief: FoQus on Traders

    Brief, Concept Paper | 03.25.10

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12. Lot quality assurance sampling for monitoring coverage and quality of a targeted condom social marketing programme in traditional and non-traditional outlets in India (Sexually Transmitted Infections)

    Published Journal Article | 03.24.10

    Authors: Bram Piot, Amajit Mukherjee, Deepa Navin, Nattu Krishnan, Ashish Bhardwaj, Vivek Sharma, Pritpal Marjara Abstract: This study reports on the...

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13. "Pretesting"

    Concept Paper | 03.24.10

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14. Concept Brief: Pretesting

    Brief, Concept Paper | 03.23.10

    A summary of the Pretesting concept and how it allows PSI Research & Metrics to better understand its audience.

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15. "BRAND-MAP (Strategic Brand Research for Management Action Planning)"

    Concept Paper | 03.22.10

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