PSI Research & Metrics Staff Profile

Nirali Chakraborty
Research Advisor, Reproductive Health
Washington, DC

Before coming to PSI, Nirali worked for the World Bank, Ashoka Innovators for the Public, and, most recently, Broad Branch Associates. Her research...

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Publications

Understanding brand Image of Confianca with Women aged 21 to 40 years in Maputo, Mozambique | 09.24.10

Mozambique - Presentation, FP.pdf (1.05 MB)

Mozambique - Study Design, FP.pdf (79.68 KB)

Flash FoQus allows researchers to gain quick insight into the target audience to answer specific questions crucial to marketing implementation. In Mozambique, researchers were interested in women’s perceptions of the Confiança brand to decide whether to reposition it under new funding. Flash FoQus provided insights into audience members’ conceptions of Confiança and where it fits into the condom category.

Related content by category
Country: Africa - Eastern, Mozambique
Health Areas: Reproductive Health
FoQus Type: Flash FoQus