PSI Research & Metrics Staff Profile

Lek Ngamkitpaiboon
Data Analyst, Analytics
Washington, DC

Lek Ngamkitpaiboon manages the sales database and DALYs Translation Model, and produces monthly and annual reports for performance metrics. Lek first...

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Publications

Understanding brand Image of Confianca with Women aged 21 to 40 years in Maputo, Mozambique | 09.24.10

Flash FoQus allows researchers to gain quick insight into the target audience to answer specific questions crucial to marketing implementation. In Mozambique, researchers were interested in women’s perceptions of the Confiança brand to decide whether to reposition it under new funding. Flash FoQus provided insights into audience members’ conceptions of Confiança and where it fits into the condom category.


Related content by category
Country: Africa - Eastern, Mozambique
Health Areas: Reproductive Health
FoQus Type: Flash FoQus