PSI Research & Metrics Staff Profile

Ange Houngbede
Research Assistant
Cotonou, Benin

Ange Houngbede provides administrative, financial, and technical assistance to the research team in Benin. She assists with flight management, travel...

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Publications

Cambodia (2011): Number One and OK Brand Equity survey | 08.11.11

Study Design - Cambodia, Brand Equity.pdf (316.69 KB)

Findings - Cambodia, Brand Equity.pdf (104.19 KB)

Flash FoQus Consumer Workshops and Crowd Sourcing were used to identify the brand image and perception of the Number One and OK Condom brands among male consumers. Target audience members included regular users of each brand, and regular users of “premium” condom brands. The results informed action plans to improve the brand positioning and image of Number One and OK condoms to be more distinct and desirable.

Related content by category
Country: Cambodia, Asia / Pacific
Health Areas: HIV
Type: Qualitative Research Sum. (FoQus)
FoQus Type: Flash FoQus