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PSI Research & Metrics Staff Profile

Ange Houngbede
Research Assistant
Cotonou, Benin

Ange Houngbede provides administrative, financial, and technical assistance to the research team in Benin. She assists with flight management, travel...

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Concept Brief: Brand Equity | 03.21.10

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Concept Brief Brand Equity - final 2-26-10.pdf (378.32 KB)

A summary of the Brand Equity concept and how it helps determine brand relevance and appeal.

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Type: Brief, Concept Paper