Our Work

PSI Research & Metrics Staff Profile

Rebecca Firestone
Researcher
Washington, DC

Rebecca Firestone is trained as a social epidemiologist with area specialties in sexual and reproductive health and non-communicable diseases....

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  3. Measurable Results
  4. Research & Metrics
  5. Research Approaches

Research Approaches

  • Studies Trac
    Tracking Results Continuously (TRaC) — TRaC is PSI’s population-based survey method that usually incorporates multiple rounds of data. TRaC studies measure levels, trends, and determinants of behaviors to improve PSI’s social marketing interventions to benefit at-risk populations.
  • Studies Map
    Measuring Access and Performance (MAP) — MAP assesses the performance of social marketing products and service delivery systems in developing countries. MAP studies are designed to measure the coverage, quality, equity of access and penetration of these products and services, i.e., how well our products and services are reaching target populations.
  • Studies Focus
    Framework for Qualitative Research in Social Marketing (FoQus) — FoQus is PSI's qualitative study method. This method provides more in-depth information about our target audiences and product/service providers in order to improve PSI's programs.