PSI Research & Metrics Staff Profile
Ange Houngbede
Research Assistant
Cotonou, Benin
Ange Houngbede provides administrative, financial, and technical assistance to the research team in Benin. She assists with flight management, travel...
Qualitative Research (FoQus)
Framework for Qualitative Research in Social Marketing (FoQus)
An initiative that incorporates qualitative methods to improve the social marketing research process.
Through Project FoQus PSI aims to increase evidence-based decision making by improving the actionability of qualitative research outputs. Two applications, FoQus for Marketing Planning and FoQus for TRaC Improvement, were launched in 2007. FoQus for Qualitative Segmentation was launched in 2008.
Learn about the three phases of FoQus:
