As senior technical advisor for social and behavior change at PSI, Beth develops SBC and marketing strategies, tools and standards. She advises country programs on innovative, SBC programming across health areas – including voluntary medical male circumcision, modern contraception access and uptake for youth, key population programming and increased male engagement. Beth supports rigorous formative research to sharpen consumer insights and analysis, and is leading the marketing team in building capacity in applying human centered design approaches to PSI’s work.
She serves as project director for Transform, a USAID-funded contract that focuses on innovative communication, and is the project lead for PSI’s sub-awardee role on the USAID-funded Health Communication Capacity Collaborative (HC3), which focuses on capacity strengthening in social and behavior change communication.
Beth has more than 12 years of professional expertise in social and behavior change, and has lived in and worked across Southern Africa. With a master’s degree in Public Health and a Health Communications certificate from Johns Hopkins University, she was also trained in human centered design at the Institute of Design at Stanford University.