A native of Ghana, born and raised in Accra, Kofi has worked as an Account Director at Leo Burnett Chicago and Leo Burnett London on Kellogg’s, Diageo, the Shelter/Douglas+Gordon partnership, Coca-Cola and globalgiving.com; as the Senior Strategic Planner on Nike at Wieden + Kennedy; as the Founder & Managing Director for Publicis West Africa; as the Global Communications Director for Bacardi Rum; as the Chief Strategy Officer for FCB NY; and is currently the Head of Consumer Marketing for Internet.org at Facebook.
At Leo Burnett, Kofi helped launch “Earn Your Stripes” – a multiyear integrated brand idea for Frosted Flakes, led successful digital efforts for Fruitabü and globalgiving.com, and delivered an innovative partnership campaign for Shelter and Douglas+Gordon – widely acknowledged to be the first of its kind in the U.K.
At Wieden+Kennedy, Kofi crafted the strategy for Nike’s global Beijing Olympics effort, carved out an ownable and exciting space for Nike SPARQ Training within the cluttered and dormant cross-training category, and repositioned Nike Running to win core runners back to the brand.
As Managing Director of Publicis West Africa, Kofi created and launched the first majority-owned network agency on the African continent, defined the “go-to-market” model for Publicis in Africa, and developed a world-class agency operation serving clients like Nestle, P&G, Vodafone, Renault, and Western Union.
At Bacardi, Kofi led global strategy, creative and integrated marketing communications for Bacardi’s rum portfolio – and was the architect for the creation and launch of “Untameable Since 1862”, Bacardi’s global trademark idea built on the brand’s remarkable heritage, provenance and irrepressible spirit.
At FCB NY, Kofi led winning pitches for Nestle Waters, Vonage and Lincoln Financial – and was a key member of the leadership team that delivered a 16 point improvement in margin year-over-year.
And at Facebook, Kofi leads Consumer Marketing for Internet.org – Facebook’s initiative to bring Internet access and the benefits of connectivity to unconnected communities around the world.
In 2014, Kofi was named one of AdAge’s “Top 40 Under 40”. He lives with his wife and two boys in Palo Alto, California.